HAKUBAKU NOODLES

Art Direction, Packaging Design, Knockdown Construction  

The goal of this packaging system was to create a vessel that has the capability to collapse for easy shipping and transport. Another goal was to design a style for three different types of noodles which suggested a distinguished brand style. The patterning was inspired by Japanese authentic hexagon patterns. The color palette was achieved by pulling colors from recipes that can be made using the noodles inside the packaging. The shape of the knockdown vessel also continued the theme of Japanese patterning with its hexagon shape.